Shafran Merali

Senior Business Development Manager
  • Member Since,November 4, 2023
  • Experience 16 - 20 Years
  • Age 33 - 37 Years
  • Current Salary(TSH) 2Mill - 3Mill
  • Expected Salary(TSH) 4Mill - 5Mill
  • Languages Hindi, English
  • Education Levels Bachelor Degree

I am a seasoned professional with over seven years of experience in the advertising industry, currently serving as the Head of Client Service & Marketing at CI Group Limited. Known for my strategic mindset and proven track record of driving results, I excel in commercial strategy, client relations, and team leadership. With a proactive approach and commitment to continuous learning, I am dedicated to delivering value and driving success in every endeavor.

Education

  • Masters of Business Administration in Marketing
    2022 - 2025 Atlantic International University - Honolulu

    Currently doing online

  • Bachelors of Arts, International Business
    2015 - 2019 California State University - Chico

  • ABE - Diploma, Accounts
    2010 - 2010 FTC (Financial Training Centre) – Dar es salaam, Tanzania

  • Certificate of Secondary Education
    2001 - 2004 Aga Khan Mzizima Secondary School – Dar es salaam, Tanzania

Work Experience

  • 01-09-2021 - Present
    Senior Business Development Manager

    Developinga growth strategy focused both on financial gain and customer satisfaction.

    Ø

  • 03-06-2019 - 22-12-2024
    Manager, Accounts

    Developednew spreadsheets to help produce the monthly management accounts much quicker,reducing the production time from five days to two.

    Built lasting relationships with all myclients and ensured there were systems and resources in place to deal with anyof their queries in less than 24-hours.

    Ensured all statutory deadlines were meton time and assisted in preparation of year end accounts with the auditors.

  • 01-10-2016 - 22-12-2024
    Assistant Commercial Manager

    Summarizedweekly collection reports received from agencies in Uganda, Rwanda and Zambiamarkets to prepare and forecast collection plans for the following week bymaintaining the overall outstanding balance below 3%.Visitedand travelled to other sister agencies in Rwanda and Zambia market for accountsreconciliation with both suppliers and clients, building relationships toestablish new contracts and developed strong relationships with differentdepartments within the company to ensure everyone is working towards the sametargets/goals, and training any new employee recruited in the team.Oversawstaff performances under my supervision across all agencies and ensureddeadlines were met with suppliers and clients. If any issues engendered, Ipersonally intervened and resolved them as quickly as possible.Crosscheckedall media plans across all agencies before seeking client approvals to ensurethe quoted figures and commercials booked correlate with the clientrequirements and approve the same in system using respective client LPO’s.Workedclosely with all media houses in Uganda, Rwanda and Zambia to ensure allcommercial adverts run smoothly and accurately as per client’s requirements andverify the same using the monitoring reports received from Ipsos monitoringagency. 

  • 01-02-2015 - 22-12-2024
    Assistant Commercial Manager

    Summarizedweekly collection reports received from agencies in Uganda, Rwanda and Zambiamarkets to prepare and forecast collection plans for the following week bymaintaining the overall outstanding balance below 3%.

    ؠؠؠؠWorkedclosely with all media houses in Uganda, Rwanda and Zambia to ensure allcommercial adverts run smoothly and accurately as per client’s requirements andverify the same using the monitoring reports received from Ipsos monitoringagency. 

  • 01-10-2021 - 22-12-2024
    Senior Commercial Executive

    Wasvoted ‘best employee of the month in year 2014 and nominated for a promotion asan assistant commercial manager in January 2015 where I was then transferred toKampala, Uganda in February 2015.

    Ø

  • 01-08-2023 - Present
    Head of Client Services

    Client Retention Boost: Achieved a 25%increase in client retention within six months through personalized engagementstrategies.

    Ø

Professional Skills

Media Relations
100%
Business Management
100%
Customer Relationship Management (CRM)
75%
Strategic Planning
100%
Self-Motivated and Highly Organized.
100%
Analytical Thinking.
100%
Presentation
95%
Computers and Technology.
100%
Problem Solving
100%
Active Learning.
100%
Team Leadership
100%
Commercial Awareness
90%

Awards

  • 2014
    Best Employee of The Month

    <p class=\"MsoNormal\" style=\"margin-top:3.0pt;margin-right:0in;margin-bottom:0in;margin-left:19.4pt;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\">Wasvoted ‘best employee of the month in year 2014 and nominated for a promotion asan assistant commercial manager in January 2015 where I was then transferred toKampala, Uganda in February 2015.</p>